Cosmetics giant Estée Lauder uses packaging printed on HP PageWide systems, with the aim of improving supply chain flexibility and supporting its sustainability goals with great success.
A project that gave us the opportunity to work with a big brand and that encompasses all the features of digital printing. This type of printing has in fact allowed our client to create new packaging designs for e-commerce in smaller quantities and in multiple versions to be allocated to selected targets, as well as helping them to be more flexible based on changing requests and the timing of the market.
Printing worldwide marketing campaigns geographically close to customers reduces storage and distribution costs. But not only that, the advantages of digital printing allow the brand to be closer to the customer also in terms of communication with its consumers, using packaging as a vehicle for messages ranging from brand purpose to product upselling and more.
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