Halloween is back and this year, for the occasion, the scariest family of all time is back: "The Addams Family 2"!
To promote the release of the film, distributed by Eagle Pictures in Italian cinemas starting from 28 October, the e-commerce boxes of toctocshop.com, quimammeshop.it and mammacheshop were chosen as the communication channel.
Coboxing, a new form of sustainable advertising, took care of bringing the characters invented in the late thirties by cartoonist Charles Addams, and who became famous thanks to the cult black and white series of the sixties, directly in homes, using a form of increasingly efficient communication with a sure strong impact on the new generations, as well as on the environment.
All customers who place an order in October and November will receive the goods in colorful boxes that will easily turn into a real Halloween Box for sweets.
Halloween Boxes are for us the best example of the possibilities that digital printing offers, not just an example of how packaging allows you to celebrate every event, proposing ad hoc communication campaigns and customized packaging, but it shows how cardboard, first of all boxes for shipping, can be transformed into a virtuous communication space. The result? A non-invasive and captivating communication.
Thanks to this promotion, the film will enjoy great visibility on an important target, families, while the three ecommerce will pleasantly surprise their customers with beautiful boxes to turn into candy boxes or keep as objects, an equally important message, that of the reuse of the pack, which buyers can also convey by sharing their creations and their “spoils” on social networks.