Together with Melinda for a project to win over children: “Little Melinda”.
Packaging that captivates children whilst being able to appreciate the goodness of the little Isaaq red apples, making parents happy too.
The packaging is entirely made of cardboard, which can be reused and transformed into a range of toys to be collected. Thanks to this environmentally-friendly choice, the consumer can give new life and functionality to the packaging, which is in any case recyclable with other paper products.
The choice was made to customise the packaging, in the form of an airplane, train, bus and submarine, with colours and patterns that vary from item to item, to collect all and to be assembled to transform a healthy snack break into fun.
Melinda’s idea to changing its packaging was made possible by the use of digital printing technology that allows packaging to be produced with a range of graphic designs, even in unlimited numbers. This printing technique had been used by the Trentino consortium on other occasions, such as for the project “In compagnia di Melinda il tempo vola”, launched in the spring of 2020 whilst Italy was in lockdown.
